{"title":"Beach dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"lilac-elegant-beach-dress-for-unforgettable-summer-looks","title":"Lilac | Elegant Beach Dress for Unforgettable Summer Looks","description":"\u003cp\u003eThere's a reason Lilac stands out: it pairs the everyday utility of a dress with a relaxed fit and everyday wear. A relaxed fit keeps everything moving naturally as you go about your day. Style it for everyday wear, then carry it through evening occasions without missing a beat. The piece leans into a classic sophistication you can wear in your everyday life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle flexibility:\u003c\/strong\u003e Pair it with sneakers and a tote, or heels and a clutch — both reads land.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFrom morning to evening:\u003c\/strong\u003e It moves between everyday wear and evening occasions without changing a thing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality fabric you'll feel:\u003c\/strong\u003e Made from soft, breathable fabric, it sits softly on the skin and drapes beautifully.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfort you can feel:\u003c\/strong\u003e It's built on a relaxed fit, so all-day wear stays genuinely comfortable.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDistinctive in the right way:\u003c\/strong\u003e A defined classic sophistication gives it a real point of view.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Black and Orange Pattern \/ AU 8-10 (S)","offer_id":53883520549211,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Orange Pattern \/ AU 12 (M)","offer_id":53883520581979,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Orange Pattern \/ AU 14 (L)","offer_id":53883520614747,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Orange Pattern \/ AU 16 (XL)","offer_id":53883520647515,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Orange Pattern \/ AU 18-20 (2XL)","offer_id":53883520680283,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Orange Pattern \/ AU 22-24 (3XL)","offer_id":53883520713051,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/S9bd4aadbc1fa4b97bdebbf6f1da54300y_5ead8160-7327-4cd6-88b8-307524249e37.webp?v=1787732291"},{"product_id":"ginger-resort-sunshine-floral-print-sleeveless-midi-dress","title":"Ginger | Resort Sunshine Floral Print Sleeveless Midi Dress","description":"\u003cp\u003eLooking for a midi dress that pulls together a look without trying too hard? Ginger does it through elegant glamour and breathable knit. The breathable knit carries a soft hand and gentle drape. It earns its keep at casual outings as easily as garden parties. The piece leans into an elegant glamour you can wear in your everyday life. Wardrobe-anchor energy, in the best sense.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable through long days:\u003c\/strong\u003e The breathable knit keeps you cool and comfortable when temperatures climb.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA flattering midi length:\u003c\/strong\u003e The midi cut hits at a flattering point and styles easily with flats or heels.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuiet wardrobe upgrade:\u003c\/strong\u003e A small refresh that subtly raises the bar of your everyday look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned to flatter:\u003c\/strong\u003e The flowy silhouette highlights the right places while staying forgiving where it counts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile across the week:\u003c\/strong\u003e Wear it for casual outings, garden parties, and the small moments in between.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Lake Green \/ AU 8-10 (S)","offer_id":53883534770523,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Lake Green \/ AU 12 (M)","offer_id":53883534803291,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Lake Green \/ AU 14 (L)","offer_id":53883534836059,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Lake Green \/ AU 16 (XL)","offer_id":53883534868827,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/DRE0344JER023-FFL0005-0-Rf45AA.jpg?v=1787732318"},{"product_id":"priya-relaxed-beach-dress","title":"Priya | Relaxed Beach Dress","description":"\u003cdiv\u003e\n\u003cp\u003eThe Priya is a relaxed beach shirt dress with an easy, breezy cut. 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A relaxed-yet-refined relaxed fit makes every day a little easier. It earns its keep at everyday wear as easily as evening occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuits the calendar:\u003c\/strong\u003e Equally comfortable at everyday wear as it is at evening occasions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality fabric you'll feel:\u003c\/strong\u003e Made from soft, breathable fabric, it sits softly on the skin and drapes beautifully.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a classic sophistication running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt for your week:\u003c\/strong\u003e Reliable across schedules, errands, lunches, and all that's in between.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCut to move with you:\u003c\/strong\u003e A relaxed fit lets you sit, walk, and reach without ever feeling restricted.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Black and Red Pattern \/ AU 8-10 (S)","offer_id":53883619869019,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Red Pattern \/ AU 12 (M)","offer_id":53883619901787,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Red Pattern \/ AU 14 (L)","offer_id":53883619934555,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Red Pattern \/ AU 16 (XL)","offer_id":53883619967323,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Red Pattern \/ AU 18-20 (2XL)","offer_id":53883620000091,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black and Red Pattern \/ AU 22-24 (3XL)","offer_id":53883620032859,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/Sa1da06394e32485fa7cf9759a8b3a716t_9632234e-fbdc-4e15-a169-b5ca8223d302.webp?v=1787732474"},{"product_id":"kadenza-elegant-and-versatile-beach-dress-for-your-perfect-summer-look","title":"Kadenza | Elegant and Versatile Beach Dress for Your Perfect Summer Look","description":"\u003cp\u003eKadenza carries a quiet kind of charm — a dress celebrated for classic sophistication and a relaxed fit. 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