{"title":"Long-sleeved dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"shayla-vintage-floral-maxi-dress","title":"Shayla | Vintage Floral Maxi Dress","description":"\u003cp\u003eFrom morning errands to evening plans, Shayla is a maxi dress that adapts beautifully thanks to a floral print and a flowy silhouette. A breathable knit keeps the look polished without weighing you down. Reach for it when everyday wear or brunches calls — it's ready either way. Expect a classic sophistication that reads as confident, never costume-y. It's the kind of maxi dress you'll be glad to have on rotation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVisual interest, easy to style:\u003c\/strong\u003e The floral print pairs effortlessly with what you already own.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality fabric you'll feel:\u003c\/strong\u003e Made from breathable knit, it sits softly on the skin and drapes beautifully.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned to flatter:\u003c\/strong\u003e The flowy silhouette highlights the right places while staying forgiving where it counts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePairs with what you own:\u003c\/strong\u003e It works seamlessly with denim, neutrals, and the rest of your basics.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDetail where it matters:\u003c\/strong\u003e The V-neckline adds quiet drama, while long sleeves keep things easy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Multicolour \/ AU 8-10 (S)","offer_id":53883241169243,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 12 (M)","offer_id":53883241202011,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 14 (L)","offer_id":53883241234779,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 16 (XL)","offer_id":53883241267547,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 18-20 (2XL)","offer_id":53883241300315,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 22-24 (3XL)","offer_id":53883241333083,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 26-28 (4XL)","offer_id":53883241365851,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 30-32 (5XL)","offer_id":53883241398619,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/2_b81ee1a4-82e0-4a66-80ce-a57e8b880b7a.png?v=1787731812"},{"product_id":"meadow-dress-with-pockets","title":"Meadow | Dress With Pockets","description":"\u003cdiv\u003e\n\u003cp\u003eThe Meadow Dress With Pockets is what happens when 'practical' and 'put-together' finally agree to coexist. Clean column lines, a subtle waist seam and properly functional side pockets make it equally appropriate for the office, dinner out or a Saturday flea market. The fabric drapes well and recovers from creasing on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSide pockets sit deep enough to actually use - phone, keys, lipstick\u003c\/li\u003e\n\u003cli\u003eSubtle empire-style seam adds soft definition without being a bodycon waistline\u003c\/li\u003e\n\u003cli\u003eSolid colour palette so styling decisions stay simple\u003c\/li\u003e\n\u003cli\u003eThree-quarter or long sleeves keep upper arms comfortably covered\u003c\/li\u003e\n\u003cli\u003eHolds a clean line under a blazer or cardigan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53883336196443,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883336229211,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883336261979,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883336294747,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883336327515,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 22-24 (3XL)","offer_id":53883336360283,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 8-10 (S)","offer_id":53883336393051,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 12 (M)","offer_id":53883336425819,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 14 (L)","offer_id":53883336458587,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 16 (XL)","offer_id":53883336491355,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 18-20 (2XL)","offer_id":53883336524123,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 22-24 (3XL)","offer_id":53883336556891,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 8-10 (S)","offer_id":53883336589659,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 12 (M)","offer_id":53883336622427,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 14 (L)","offer_id":53883336655195,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 16 (XL)","offer_id":53883336687963,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 18-20 (2XL)","offer_id":53883336720731,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 22-24 (3XL)","offer_id":53883336753499,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ AU 8-10 (S)","offer_id":53883336786267,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ AU 12 (M)","offer_id":53883336819035,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ AU 14 (L)","offer_id":53883336851803,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ AU 16 (XL)","offer_id":53883336884571,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ AU 18-20 (2XL)","offer_id":53883336917339,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ AU 22-24 (3XL)","offer_id":53883336950107,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 8-10 (S)","offer_id":53883336982875,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 12 (M)","offer_id":53883337015643,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 14 (L)","offer_id":53883337048411,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 16 (XL)","offer_id":53883337081179,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 18-20 (2XL)","offer_id":53883337113947,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 22-24 (3XL)","offer_id":53883337146715,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/Sb594117bd225435d8f283ba2dcc078b4y.webp?v=1787731945"},{"product_id":"sadie-comfortable-shirt-dress-in-denim","title":"Sadie | Comfortable Shirt Dress in Denim","description":"\u003cdiv\u003e\n\u003cp\u003eSadie is the long-sleeve denim shirt dress your wardrobe has been quietly missing. A soft, washed denim fabric drapes gently over the body, the long sleeves keep you covered through cool mornings and the maxi length adds visual elongation. Layer with a belt for a defined waist or wear it loose for an easier line.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong sleeves keep the upper arms covered without overheating\u003c\/li\u003e\n\u003cli\u003eMaxi length adds vertical length to any frame\u003c\/li\u003e\n\u003cli\u003eSoft, washed denim feels gentle from the first wear\u003c\/li\u003e\n\u003cli\u003eFunctional buttons let you adjust the neckline and hem opening\u003c\/li\u003e\n\u003cli\u003eWears as a dress, layered over jeans or as a long duster\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Light Blue \/ AU 8-10 (S)","offer_id":53883373093211,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ AU 12 (M)","offer_id":53883373125979,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ AU 14 (L)","offer_id":53883373158747,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ AU 16 (XL)","offer_id":53883373191515,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ AU 18-20 (2XL)","offer_id":53883373224283,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 8-10 (S)","offer_id":53883373257051,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 12 (M)","offer_id":53883373289819,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 14 (L)","offer_id":53883373322587,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 16 (XL)","offer_id":53883373355355,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Blue \/ AU 18-20 (2XL)","offer_id":53883373388123,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/Sca701c7dc4774a619631817ed71111b07.webp?v=1787732012"},{"product_id":"lissa-vintage-floral-maxi-dress","title":"Lissa | Vintage Floral Maxi Dress","description":"\u003cp\u003eUnfussy yet refined, Lissa is a maxi dress that quietly elevates everything thanks to a V-neckline with long sleeves and a maxi length. Floral print brings just enough movement to keep things interesting. Reach for it across everyday wear, brunches, and the in-between days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt for your week:\u003c\/strong\u003e Reliable across schedules, errands, lunches, and all that's in between.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA clear sense of classic sophistication:\u003c\/strong\u003e The whole piece leans into classic sophistication in a way that feels current and grounded.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHolds up to real life:\u003c\/strong\u003e Breathable knit keeps its shape and look wash after wash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA flattering maxi length:\u003c\/strong\u003e The maxi cut hits at a flattering point and styles easily with flats or heels.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlattering everyday fit:\u003c\/strong\u003e The flowy silhouette skims the body naturally, giving you a polished line without any tightness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Multicolour \/ AU 8-10 (S)","offer_id":53883375747419,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 12 (M)","offer_id":53883375780187,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 14 (L)","offer_id":53883375812955,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 16 (XL)","offer_id":53883375845723,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 18-20 (2XL)","offer_id":53883375878491,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 22-24 (3XL)","offer_id":53883375911259,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/2_e1541e56-40f4-418b-a048-20dfa3b90161.png?v=1787732023"},{"product_id":"tena-vintage-floral-maxi-dress","title":"Tena | Vintage Floral Maxi Dress","description":"\u003cp\u003eUnfussy yet refined, Tena is a maxi dress that quietly elevates everything thanks to a V-neckline with long sleeves and a maxi length. Floral print brings just enough movement to keep things interesting. Reach for it across everyday wear, brunches, and the in-between days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt for your week:\u003c\/strong\u003e Reliable across schedules, errands, lunches, and all that's in between.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA clear sense of classic sophistication:\u003c\/strong\u003e The whole piece leans into classic sophistication in a way that feels current and grounded.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHolds up to real life:\u003c\/strong\u003e Breathable knit keeps its shape and look wash after wash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA flattering maxi length:\u003c\/strong\u003e The maxi cut hits at a flattering point and styles easily with flats or heels.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlattering everyday fit:\u003c\/strong\u003e The flowy silhouette skims the body naturally, giving you a polished line without any tightness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Multicolour \/ AU 8-10 (S)","offer_id":53883388854619,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 12 (M)","offer_id":53883388887387,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 14 (L)","offer_id":53883388920155,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 16 (XL)","offer_id":53883388952923,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 18-20 (2XL)","offer_id":53883388985691,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 22-24 (3XL)","offer_id":53883389018459,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 26-28 (4XL)","offer_id":53883389051227,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 30-32 (5XL)","offer_id":53883389083995,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/2_154ec07d-8720-42d6-ba6d-214a18854a25.png?v=1787732043"},{"product_id":"cerelia-gentle-shape-floral-midi-dress","title":"Cerelia | Gentle Shape Floral Midi Dress","description":"\u003cp\u003eDesigned for women who appreciate the small details, Cerelia is a midi dress marked by a midi length and a relaxed fit. The V-neckline and long sleeves create a soft, balanced shape up top. There's a quiet workhorse quality to it — equally at home dressed up or pared back. 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