{"title":"Midi dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"sophia-breathable-comfort-dress","title":"Sophia | Breathable Comfort Dress","description":"\u003cdiv\u003e\n\u003cp\u003eCool, calm and quietly polished - the Sophia Breathable Comfort Dress is built for days when the temperature climbs and you still want to look like you tried. The thin vertical-stripe pattern subtly elongates the figure, while a midi length and side-seam pockets give you the practical edge a real summer dress needs. Soft sleeves keep the shoulders covered without trapping heat, and the relaxed waist moves with you through long lunches and longer walks home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable lightweight weave keeps body temperature down on the warmest days\u003c\/li\u003e\n\u003cli\u003eVertical pinstripe creates a subtle vertical line that flatters every figure\u003c\/li\u003e\n\u003cli\u003eDiscreet side-seam pockets fit a phone, key fob and lip balm\u003c\/li\u003e\n\u003cli\u003eMidi length pairs as easily with sandals as with closed-toe loafers\u003c\/li\u003e\n\u003cli\u003eWrinkle-resistant fabric travels well - rolls into a bag and comes out ready to wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53883234943323,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883234976091,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883235008859,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883235041627,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883235074395,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ AU 8-10 (S)","offer_id":53883235107163,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ AU 12 (M)","offer_id":53883235139931,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ AU 14 (L)","offer_id":53883235172699,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ AU 16 (XL)","offer_id":53883235205467,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ AU 18-20 (2XL)","offer_id":53883235238235,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 8-10 (S)","offer_id":53883235271003,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 12 (M)","offer_id":53883235303771,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 14 (L)","offer_id":53883235336539,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 16 (XL)","offer_id":53883235369307,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 18-20 (2XL)","offer_id":53883235402075,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/hf_20260316_150333_26db7779-a2d6-414a-be54-08799a440376.png?v=1787731800"},{"product_id":"edna-striped-summer-dress","title":"Edna | Striped Summer Dress","description":"\u003cp\u003eMade with care, worn with confidence — Edna is a dress known for classic sophistication and a midi length. Expect a relaxed fit that flatters and forgives in equal measure. There's a versatility to the design that means you'll come back to it often. It carries a classic sophistication that feels current without chasing trends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReach-for piece for warm-weather days:\u003c\/strong\u003e From warm-weather days to easy days off, it's a reliable choice.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHolds up to real life:\u003c\/strong\u003e Lightweight fabric keeps its shape and look wash after wash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayer-ready:\u003c\/strong\u003e Layer it under a light jacket or over a tee — both directions work.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned to flatter:\u003c\/strong\u003e The relaxed fit highlights the right places while staying forgiving where it counts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLength that works:\u003c\/strong\u003e The midi silhouette balances modesty and movement nicely.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53883235467611,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883235500379,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883235533147,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883235565915,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883235598683,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 8-10 (S)","offer_id":53883235631451,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 12 (M)","offer_id":53883235664219,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 14 (L)","offer_id":53883235696987,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 16 (XL)","offer_id":53883235729755,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 18-20 (2XL)","offer_id":53883235762523,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 8-10 (S)","offer_id":53883235795291,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 12 (M)","offer_id":53883235828059,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 14 (L)","offer_id":53883235860827,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 16 (XL)","offer_id":53883235893595,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 18-20 (2XL)","offer_id":53883235926363,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/dtae1887-1_b9463727-52c6-494f-b052-4bfbe3926448.jpg?v=1787731799"},{"product_id":"cerelia-flattering-tummy-smoothing-midi-dress","title":"Cerelia | Flattering Tummy-Smoothing Midi Dress","description":"\u003cp\u003eMeet Cerelia, a midi dress built around a flowy silhouette and breathable knit. Breathable knit keeps things breathable and easy through long days. Practical without feeling plain, it sits comfortably in the everyday rotation. Expect an elegant glamour that reads as confident, never costume-y.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA grown-up everyday piece:\u003c\/strong\u003e It hits that sweet spot between considered and effortless.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDistinctive in the right way:\u003c\/strong\u003e A defined elegant glamour gives it a real point of view.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfort you can feel:\u003c\/strong\u003e It's built on a flowy silhouette, so all-day wear stays genuinely comfortable.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality fabric you'll feel:\u003c\/strong\u003e Made from breathable knit, it sits softly on the skin and drapes beautifully.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEveryday-friendly:\u003c\/strong\u003e Easy to dress up or down, depending on the day.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Black \/ AU 8-10 (S)","offer_id":53883235991899,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 12 (M)","offer_id":53883236024667,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 14 (L)","offer_id":53883236057435,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 16 (XL)","offer_id":53883236090203,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 18-20 (2XL)","offer_id":53883236122971,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 22-24 (3XL)","offer_id":53883236155739,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Red \/ AU 8-10 (S)","offer_id":53883236188507,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Red \/ AU 12 (M)","offer_id":53883236221275,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Red \/ AU 14 (L)","offer_id":53883236254043,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Red \/ AU 16 (XL)","offer_id":53883236286811,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Red \/ AU 18-20 (2XL)","offer_id":53883236319579,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Red \/ AU 22-24 (3XL)","offer_id":53883236352347,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Green \/ AU 8-10 (S)","offer_id":53883236385115,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Green \/ AU 12 (M)","offer_id":53883236417883,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Green \/ AU 14 (L)","offer_id":53883236450651,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Green \/ AU 16 (XL)","offer_id":53883236483419,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Green \/ AU 18-20 (2XL)","offer_id":53883236516187,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Green \/ AU 22-24 (3XL)","offer_id":53883236548955,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/2_e51428d2-a88c-41dc-9fe4-d2004a1410c3.png?v=1787731801"},{"product_id":"evelyn-graceful-midi-dress-with-pockets","title":"Evelyn | Graceful Midi Dress With Pockets","description":"\u003cdiv\u003e\n\u003cp\u003eEvelyn is the kind of dress that quietly does too much in the best way. The flattering V-neck draws the eye up, the soft column of the skirt drapes cleanly past the knee, and the deep set-in pockets actually fit your phone. The fabric has a touch of weight that lets it hang properly without becoming opaque-stiff in the heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep, hidden side pockets that fit a smartphone and small wallet\u003c\/li\u003e\n\u003cli\u003eSharp V-neckline elongates the neck and balances broader shoulders\u003c\/li\u003e\n\u003cli\u003eMid-weight drape keeps the skirt clean rather than billowing in wind\u003c\/li\u003e\n\u003cli\u003eThree-quarter sleeves universally flatter and cover the upper arms\u003c\/li\u003e\n\u003cli\u003eDay-to-night appropriate - pair with sandals, loafers or block heels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53883240087899,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883240120667,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883240153435,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883240186203,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883240218971,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 22-24 (3XL)","offer_id":53883240251739,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 8-10 (S)","offer_id":53883240284507,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 12 (M)","offer_id":53883240317275,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 14 (L)","offer_id":53883240350043,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 16 (XL)","offer_id":53883240382811,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 18-20 (2XL)","offer_id":53883240415579,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 22-24 (3XL)","offer_id":53883240448347,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 8-10 (S)","offer_id":53883240481115,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 12 (M)","offer_id":53883240513883,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 14 (L)","offer_id":53883240546651,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 16 (XL)","offer_id":53883240579419,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 18-20 (2XL)","offer_id":53883240612187,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 22-24 (3XL)","offer_id":53883240644955,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/646146343_2138741566944472_99585636587916609_n.jpg?v=1787731807"},{"product_id":"eleanor-elegant-midi-dress-with-pockets","title":"Eleanor | Elegant Midi Dress with Pockets","description":"\u003cdiv\u003e\n\u003cp\u003eEleanor is the kind of dress you put on for an event and end up wearing all weekend. The wrapped-bodice front gently defines the waist, the elbow-length sleeves give a refined shape and the midi skirt drapes cleanly over the hips. Side pockets hide where the seam falls so the silhouette stays clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWrap-style bodice softly defines the waist without compressing the bust\u003c\/li\u003e\n\u003cli\u003eElbow-length sleeves cover the upper arm in a universally flattering way\u003c\/li\u003e\n\u003cli\u003eHidden in-seam pockets at the hip - usable, not decorative\u003c\/li\u003e\n\u003cli\u003eMid-weight crepe-style fabric drapes without cling\u003c\/li\u003e\n\u003cli\u003eReads sophisticated for events but relaxed enough for a Sunday dinner out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53883256799579,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883256832347,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 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