{"title":"One shoulder dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"sadie-one-shoulder-party-maxi","title":"Sadie | One-Shoulder Party Maxi","description":"\u003cdiv\u003e\n\u003cp\u003eThe Sadie dazzles with an elegant one-shoulder neckline and a pleated party maxi cut. Its dramatic length and sculpted shoulder make it a standout for weddings and special nights.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne-shoulder neckline adds modern drama\u003c\/li\u003e\n\u003cli\u003ePleated maxi skirt flows with graceful movement\u003c\/li\u003e\n\u003cli\u003eFloor-length cut creates a striking silhouette\u003c\/li\u003e\n\u003cli\u003eDesigned to dress up any celebration\u003c\/li\u003e\n\u003cli\u003eSizes S to 2XL for a confident fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e33.1\u003c\/td\u003e\n\u003ctd\u003e55.5\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e33.9\u003c\/td\u003e\n\u003ctd\u003e55.9\u003c\/td\u003e\n\u003ctd\u003e27.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e35.4\u003c\/td\u003e\n\u003ctd\u003e55.5\u003c\/td\u003e\n\u003ctd\u003e29.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e37\u003c\/td\u003e\n\u003ctd\u003e56.7\u003c\/td\u003e\n\u003ctd\u003e29.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e37.8\u003c\/td\u003e\n\u003ctd\u003e57.5\u003c\/td\u003e\n\u003ctd\u003e30.7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e39.4\u003c\/td\u003e\n\u003ctd\u003e58.3\u003c\/td\u003e\n\u003ctd\u003e31.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e39.4\u003c\/td\u003e\n\u003ctd\u003e58.7\u003c\/td\u003e\n\u003ctd\u003e32.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eAll measurements in inches.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Brown \/ AU 6-8 (XS)","offer_id":53883743469915,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 8-10 (S)","offer_id":53883743502683,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 12 (M)","offer_id":53883743535451,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 14 (L)","offer_id":53883743568219,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 16 (XL)","offer_id":53883743600987,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 18-20 (2XL)","offer_id":53883743633755,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 22-24 (3XL)","offer_id":53883743666523,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Dark Green \/ AU 6-8 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8-10 (S)","offer_id":53883743961435,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883743994203,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883744026971,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883744059739,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883744092507,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 22-24 (3XL)","offer_id":53883744125275,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/E5_BE_AE_E4_BF_A1_E5_9B_BE_E7_89_87_20250409141111_G2iNP6.jpg?v=1787732707"},{"product_id":"jenna-one-shoulder-side-slit-midi-dress","title":"Jenna | One-Shoulder Side-Slit Midi 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The result feels modern but still quietly elegant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne-shoulder neckline adds an asymmetric line.\u003c\/li\u003e\n\u003cli\u003eSide slit allows an easy, comfortable stride.\u003c\/li\u003e\n\u003cli\u003eFlowing midi skirt drapes with soft movement.\u003c\/li\u003e\n\u003cli\u003eFive colours span black, white, and burgundy.\u003c\/li\u003e\n\u003cli\u003eDresses up fast with a few accessories.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eShoulder Width (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eHips (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38.2\u003c\/td\u003e\n\u003ctd\u003e15.0\u003c\/td\u003e\n\u003ctd\u003e30.3\u003c\/td\u003e\n\u003ctd\u003e40.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40.2\u003c\/td\u003e\n\u003ctd\u003e15.3\u003c\/td\u003e\n\u003ctd\u003e31.9\u003c\/td\u003e\n\u003ctd\u003e42.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42.1\u003c\/td\u003e\n\u003ctd\u003e15.8\u003c\/td\u003e\n\u003ctd\u003e33.5\u003c\/td\u003e\n\u003ctd\u003e44.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44.1\u003c\/td\u003e\n\u003ctd\u003e16.1\u003c\/td\u003e\n\u003ctd\u003e35.0\u003c\/td\u003e\n\u003ctd\u003e46.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46.9\u003c\/td\u003e\n\u003ctd\u003e16.5\u003c\/td\u003e\n\u003ctd\u003e36.6\u003c\/td\u003e\n\u003ctd\u003e48.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eAll measurements in inches.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Black \/ AU 8-10 (S)","offer_id":53883821293915,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 12 (M)","offer_id":53883821326683,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 14 (L)","offer_id":53883821359451,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 16 (XL)","offer_id":53883821392219,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 18-20 (2XL)","offer_id":53883821424987,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 8-10 (S)","offer_id":53883821457755,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 12 (M)","offer_id":53883821490523,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 14 (L)","offer_id":53883821523291,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 16 (XL)","offer_id":53883821556059,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 18-20 (2XL)","offer_id":53883821588827,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Burgundy \/ AU 8-10 (S)","offer_id":53883821621595,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Burgundy \/ AU 12 (M)","offer_id":53883821654363,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Burgundy \/ AU 14 (L)","offer_id":53883821687131,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Burgundy \/ AU 16 (XL)","offer_id":53883821719899,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Burgundy \/ AU 18-20 (2XL)","offer_id":53883821752667,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 8-10 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(XL)","offer_id":53883822047579,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ AU 18-20 (2XL)","offer_id":53883822080347,"sku":null,"price":99.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/1_a07e2338-fb80-4a2a-81f4-351780d7c423.png?v=1787732878"},{"product_id":"elizabeth-one-shoulder-pleated-midi-dress","title":"Elizabeth | One-Shoulder Pleated Midi Dress","description":"\u003cdiv\u003e\n\u003cp\u003eA single shoulder strap gives this dress its angle, drawing a clean diagonal across a finely pleated bodice. Asymmetry does all the work here.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne-shoulder cut adds a modern, sculptural edge.\u003c\/li\u003e\n\u003cli\u003ePleated bodice lends subtle texture and structure.\u003c\/li\u003e\n\u003cli\u003eBare shoulder keeps the look fresh and cool.\u003c\/li\u003e\n\u003cli\u003eMidi skirt balances the statement neckline.\u003c\/li\u003e\n\u003cli\u003eEffortless from a dinner table to a dance floor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e34.6\u003c\/td\u003e\n\u003ctd\u003e27.6\u003c\/td\u003e\n\u003ctd\u003e34.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e36.2\u003c\/td\u003e\n\u003ctd\u003e29.1\u003c\/td\u003e\n\u003ctd\u003e53.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e38.6\u003c\/td\u003e\n\u003ctd\u003e31.5\u003c\/td\u003e\n\u003ctd\u003e54.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e40.9\u003c\/td\u003e\n\u003ctd\u003e33.9\u003c\/td\u003e\n\u003ctd\u003e54.7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e43.3\u003c\/td\u003e\n\u003ctd\u003e36.2\u003c\/td\u003e\n\u003ctd\u003e55.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eAll measurements in inches.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"Floral \/ AU 8-10 (S)","offer_id":53883838955867,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Floral \/ AU 12 (M)","offer_id":53883838988635,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Floral \/ AU 14 (L)","offer_id":53883839021403,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Floral \/ AU 16 (XL)","offer_id":53883839054171,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true},{"title":"Floral \/ AU 18-20 (2XL)","offer_id":53883839086939,"sku":null,"price":94.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/1_2e82e4dd-c5e1-44ea-a8c7-c9a81a0bc02b.png?v=1787732916"},{"product_id":"lyla-light-green-floral-chiffon-one-shoulder-maxi-dress","title":"Lyla | Light Green Floral Chiffon One-Shoulder Maxi Dress","description":"\u003cp\u003eLyla fits seamlessly into your week — a maxi dress centred around a midi length and a flowy silhouette. A flowy silhouette keeps everything moving naturally as you go about your day. Reach for it when casual outings or garden parties calls — it's ready either way. 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