{"title":"Ruffle dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"amalia-elegant-comfort-ruffle-dress","title":"Amalia | Elegant Comfort Ruffle Dress","description":"\u003cp\u003eFrom morning errands to evening plans, Amalia is a dress that adapts beautifully thanks to classic sophistication and a relaxed fit. Designed with a relaxed fit, it gives you room to breathe while still looking pulled together. It's the sort of piece that takes the pressure out of getting dressed. The overall vibe leans toward classic sophistication, in the best way. 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The relaxed fit feels considered without ever feeling stiff. It works just as well at everyday wear as it does at warm-weather days. Hard to overstate how often you'll reach for it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned to flatter:\u003c\/strong\u003e The relaxed fit highlights the right places while staying forgiving where it counts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEasy care:\u003c\/strong\u003e Simple to launder; the design holds its shape wear after wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a classic sophistication running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFrom morning to evening:\u003c\/strong\u003e It moves between everyday wear and warm-weather days without changing a thing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuality fabric you'll feel:\u003c\/strong\u003e Made from lightweight fabric, it sits softly on the skin and drapes beautifully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"\"\u003eSIZE\u003c\/th\u003e\n\u003cth class=\"\"\u003eAU Size\u003c\/th\u003e\n\u003cth class=\"\"\u003eBUST (INCHES)\u003c\/th\u003e\n\u003cth class=\"\"\u003eLENGTH (INCHES)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4-6\u003c\/td\u003e\n\u003ctd\u003e37.80\u003c\/td\u003e\n\u003ctd\u003e38.98\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8-10\u003c\/td\u003e\n\u003ctd\u003e39.37\u003c\/td\u003e\n\u003ctd\u003e39.37\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12-14\u003c\/td\u003e\n\u003ctd\u003e41.73\u003c\/td\u003e\n\u003ctd\u003e39.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e16-18\u003c\/td\u003e\n\u003ctd\u003e44.09\u003c\/td\u003e\n\u003ctd\u003e40.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20-22\u003c\/td\u003e\n\u003ctd\u003e46.46\u003c\/td\u003e\n\u003ctd\u003e40.55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e24-26\u003c\/td\u003e\n\u003ctd\u003e48.82\u003c\/td\u003e\n\u003ctd\u003e40.94\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Ella Byron Bay","offers":[{"title":"Black \/ AU 8-10 (S)","offer_id":53883653030235,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 12 (M)","offer_id":53883653063003,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 14 (L)","offer_id":53883653095771,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 16 (XL)","offer_id":53883653128539,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 18-20 (2XL)","offer_id":53883653161307,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ AU 22-24 (3XL)","offer_id":53883653194075,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 8-10 (S)","offer_id":53883653226843,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883653259611,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883653292379,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883653325147,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883653357915,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 22-24 (3XL)","offer_id":53883653390683,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/e1cc96c28e98051fe8a2b32df0eac269_ea953d38-f7c9-4242-947a-4f9e44f3bac3.jpg?v=1787732522"},{"product_id":"reese-ruffled-floral-dress","title":"Reese | Ruffled Floral Dress","description":"\u003cdiv\u003e\n\u003cp\u003eThe Reese adds playful charm with soft ruffles and a pretty floral print. Its pleated movement makes it a romantic pick for daytime and beyond.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft ruffles add romantic, feminine detail\u003c\/li\u003e\n\u003cli\u003eFloral print brings fresh, pretty appeal\u003c\/li\u003e\n\u003cli\u003ePleated movement flatters as you walk\u003c\/li\u003e\n\u003cli\u003eFour gentle colours to suit your mood\u003c\/li\u003e\n\u003cli\u003eSizes S to 3XL for a flattering fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e46\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e37\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e39\u003c\/td\u003e\n\u003ctd\u003e32\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e41\u003c\/td\u003e\n\u003ctd\u003e34\u003c\/td\u003e\n\u003ctd\u003e49\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e43\u003c\/td\u003e\n\u003ctd\u003e36\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003ctd\u003e38\u003c\/td\u003e\n\u003ctd\u003e51\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eAll measurements in inches.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ella Byron Bay","offers":[{"title":"White \/ AU 8-10 (S)","offer_id":53883752251739,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 12 (M)","offer_id":53883752284507,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 14 (L)","offer_id":53883752317275,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 16 (XL)","offer_id":53883752350043,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 18-20 (2XL)","offer_id":53883752382811,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 22-24 (3XL)","offer_id":53883752415579,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 8-10 (S)","offer_id":53883752448347,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ AU 12 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It moves beautifully and photographs even better, in three deep, dressed-up shades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDraped bodice skims the figure gracefully.\u003c\/li\u003e\n\u003cli\u003eRuffle details add movement and a dressy edge.\u003c\/li\u003e\n\u003cli\u003eFloor-length maxi cut feels elegant and formal.\u003c\/li\u003e\n\u003cli\u003eThree rich tones: navy blue, black, and burgundy.\u003c\/li\u003e\n\u003cli\u003eEasy to accessorise for weddings or galas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eAU Size\u003c\/th\u003e\n\u003cth\u003eAU Size\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eBust 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Try it once — and watch it become a quiet favourite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a classic sophistication running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlattering everyday fit:\u003c\/strong\u003e The relaxed fit skims the body naturally, giving you a polished line without any tightness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTravel-friendly:\u003c\/strong\u003e Folds easily, resists wrinkles, and arrives on the other side ready to wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA flattering neckline:\u003c\/strong\u003e The round neckline draws the eye gently and frames the face well.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt for everyday wear:\u003c\/strong\u003e It's especially at home during everyday wear — though it doesn't stop there.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"\"\u003eSIZE\u003c\/th\u003e\n\u003cth class=\"\"\u003eAU Size\u003c\/th\u003e\n\u003cth class=\"\"\u003eBUST (INCHES)\u003c\/th\u003e\n\u003cth class=\"\"\u003eLENGTH (INCHES)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4-6\u003c\/td\u003e\n\u003ctd\u003e37.8\u003c\/td\u003e\n\u003ctd\u003e39.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8-10\u003c\/td\u003e\n\u003ctd\u003e39.4\u003c\/td\u003e\n\u003ctd\u003e39.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12-14\u003c\/td\u003e\n\u003ctd\u003e41.7\u003c\/td\u003e\n\u003ctd\u003e39.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e16-18\u003c\/td\u003e\n\u003ctd\u003e44.1\u003c\/td\u003e\n\u003ctd\u003e40.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20-22\u003c\/td\u003e\n\u003ctd\u003e46.5\u003c\/td\u003e\n\u003ctd\u003e40.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e24-26\u003c\/td\u003e\n\u003ctd\u003e48.8\u003c\/td\u003e\n\u003ctd\u003e40.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53884338176347,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53884338209115,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53884338241883,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53884338274651,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53884338307419,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 22-24 (3XL)","offer_id":53884338340187,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/S76193bb3aa9a4abeaf6b1f71fe3c0a3bO.webp?v=1787733765"},{"product_id":"braelynn-elegant-comfort-ruffle-dress","title":"Braelynn | Elegant Comfort Ruffle Dress","description":"\u003cp\u003eWhen understated styling matters, Braelynn answers — a dress centred on classic sophistication and everyday wear. 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