{"title":"Sleeveless dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"courtney-elegant-sleeveless-dress-with-pockets","title":"Courtney | Elegant Sleeveless Dress with Pockets","description":"\u003cp\u003eCourtney sits at the sweet spot of casual and considered — a dress that highlights a sand colourway and everyday wear. It sits with a relaxed fit that feels easy from morning to evening. Reach for it across everyday wear, casual outings, and the in-between days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWear-with-anything sand:\u003c\/strong\u003e This sand sits comfortably in most existing wardrobes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThoughtful pockets:\u003c\/strong\u003e The pockets are one of those small touches that elevate the whole design.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEye-catching but wearable:\u003c\/strong\u003e The floral print adds personality without becoming the only thing you see.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a classic sophistication running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFrom morning to evening:\u003c\/strong\u003e It moves between everyday wear and casual outings 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The round neckline and sleeveless cut create a soft, balanced shape up top. From everyday wear to casual outings, it slots into your rotation without effort. It's the kind of midi dress you'll be glad to have on rotation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConsidered up top:\u003c\/strong\u003e The round neckline and sleeveless cut together create a flattering, balanced shape.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile across the week:\u003c\/strong\u003e Wear it for everyday wear, casual outings, and the small moments in between.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHolds up to real life:\u003c\/strong\u003e Lightweight fabric keeps its shape and look wash after wash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA clear sense of coastal vibe:\u003c\/strong\u003e The whole piece leans into coastal vibe in a way that feels current and grounded.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayer-ready:\u003c\/strong\u003e Layer it under a light jacket or over a tee — both directions work.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Multicolour \/ AU 8-10 (S)","offer_id":53883335475547,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 12 (M)","offer_id":53883335508315,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 14 (L)","offer_id":53883335541083,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 16 (XL)","offer_id":53883335573851,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 18-20 (2XL)","offer_id":53883335606619,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 22-24 (3XL)","offer_id":53883335639387,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 26-28 (4XL)","offer_id":53883335672155,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 30-32 (5XL)","offer_id":53883335704923,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/18_bfadc15c-a279-492c-ab9e-091a8f225fba.png?v=1787731941"},{"product_id":"tasha-boho-midi-dress","title":"Tasha | Boho Midi Dress","description":"\u003cp\u003eTasha is a love letter to easy dressing — a midi dress built around casual outings and lightweight fabric. Soft lightweight fabric makes it gentle on the skin and forgiving in fit. Slips comfortably into casual outings or beach days with the same easy presence. A solid yes for everyday dressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable through the arms:\u003c\/strong\u003e Sleeveless cut move easily and add a soft, feminine feel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a boho-inspired charm running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTravel-friendly:\u003c\/strong\u003e Folds easily, resists wrinkles, and arrives on the other side ready to wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA premium feel:\u003c\/strong\u003e There's a clear quality to the lightweight fabric — you can feel the difference.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLength that works:\u003c\/strong\u003e The midi silhouette balances modesty and movement nicely.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Multicolour \/ AU 8-10 (S)","offer_id":53883337212251,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 12 (M)","offer_id":53883337245019,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 14 (L)","offer_id":53883337277787,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 16 (XL)","offer_id":53883337310555,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 18-20 (2XL)","offer_id":53883337343323,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 22-24 (3XL)","offer_id":53883337376091,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 26-28 (4XL)","offer_id":53883337408859,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 30-32 (5XL)","offer_id":53883337441627,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/Untitleddesign-2025-05-24T122129.174.png?v=1787731947"},{"product_id":"latoya-wildflower-midi-dress","title":"Latoya | Wildflower Midi Dress","description":"\u003cp\u003eMeet Latoya, a midi dress built around a midi length and a relaxed fit. Made with lightweight fabric, it sits beautifully against the skin. It earns its keep at everyday wear as easily as casual outings. Expect a classic sophistication that reads as confident, never costume-y. A solid yes for everyday dressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a classic sophistication running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuits the calendar:\u003c\/strong\u003e Equally comfortable at everyday wear as it is at casual outings.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayer-ready:\u003c\/strong\u003e Layer it under a light jacket or over a tee — both directions work.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSleeve detail done right:\u003c\/strong\u003e Sleeveless cut bring a thoughtful finish to the whole piece.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCut to move with you:\u003c\/strong\u003e A relaxed fit lets you sit, walk, and reach without ever feeling restricted.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Multicolour \/ AU 8-10 (S)","offer_id":53883359756635,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 12 (M)","offer_id":53883359789403,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 14 (L)","offer_id":53883359822171,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 16 (XL)","offer_id":53883359854939,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 18-20 (2XL)","offer_id":53883359887707,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 22-24 (3XL)","offer_id":53883359920475,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 26-28 (4XL)","offer_id":53883359953243,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolour \/ AU 30-32 (5XL)","offer_id":53883359986011,"sku":null,"price":79.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/Untitleddesign-2025-05-24T122603.324.png?v=1787731995"},{"product_id":"kaitlyn-patchwork-midi-dress","title":"Kaitlyn | Patchwork Midi Dress","description":"\u003cp\u003eMade for the woman who wants to look considered without overthinking it, Kaitlyn brings lightweight fabric and everyday wear to a midi dress. A floral print brings a quiet sense of charm to the silhouette. From everyday wear to casual outings, it slots into your rotation without effort. 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view.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable height=\"182\" width=\"448\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\"\u003e\n\u003ccolgroup\u003e \u003ccol span=\"7\" width=\"64\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"20\"\u003e\n\u003ctd width=\"64\" height=\"20\"\u003eSize\u003c\/td\u003e\n\u003ctd width=\"64\"\u003eChest (cm)\u003c\/td\u003e\n\u003ctd width=\"64\"\u003eWaist (cm)\u003c\/td\u003e\n\u003ctd width=\"64\"\u003e1\/2 Cuff (cm)\u003c\/td\u003e\n\u003ctd width=\"64\"\u003eBody Length (cm)\u003c\/td\u003e\n\u003ctd width=\"64\"\u003eShoulder (cm)\u003c\/td\u003e\n\u003ctd width=\"64\"\u003eSleeve Length (cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\"\u003e\n\u003ctd height=\"20\"\u003eS\u003c\/td\u003e\n\u003ctd align=\"right\"\u003e48\u003c\/td\u003e\n\u003ctd align=\"right\"\u003e52\u003c\/td\u003e\n\u003ctd 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align=\"right\"\u003e57\u003c\/td\u003e\n\u003ctd align=\"right\"\u003e13.5\u003c\/td\u003e\n\u003ctd align=\"right\"\u003e120\u003c\/td\u003e\n\u003ctd align=\"right\"\u003e41\u003c\/td\u003e\n\u003ctd align=\"right\"\u003e8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Ella Byron Bay","offers":[{"title":"White \/ AU 8-10 (S)","offer_id":53884058075483,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 12 (M)","offer_id":53884058108251,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 14 (L)","offer_id":53884058141019,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 16 (XL)","offer_id":53884058173787,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 18-20 (2XL)","offer_id":53884058206555,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true},{"title":"White \/ AU 22-24 (3XL)","offer_id":53884058239323,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/3e01dec0489d07c09f5aa2880dba553af6dbce49_24ea6664-33f7-4421-a38c-0d8562d80229.png?v=1787733410"},{"product_id":"pandora-stylish-sleeveless-midi-dress","title":"Pandora | Stylish Sleeveless Midi Dress","description":"\u003cp\u003ePolished but never overdone, Pandora is a midi dress that shines through formal events and a midi length. The boat neckline and sleeveless cut together strike a nice everyday balance. It bridges the gap between casual and considered with quiet ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA flattering midi length:\u003c\/strong\u003e The midi cut hits at a flattering point and styles easily with flats or heels.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConsidered up top:\u003c\/strong\u003e The boat neckline and sleeveless cut together create a flattering, balanced shape.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSplit hem where it counts:\u003c\/strong\u003e Including split hem brings a finished, considered feel to the silhouette.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayer-ready:\u003c\/strong\u003e Layer it under a light jacket or over a tee — both directions work.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA premium feel:\u003c\/strong\u003e There's a clear quality to the soft, breathable fabric — you can feel the difference.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e35.4\u003c\/td\u003e\n\u003ctd\u003e28.3\u003c\/td\u003e\n\u003ctd\u003e40.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e37.0\u003c\/td\u003e\n\u003ctd\u003e29.9\u003c\/td\u003e\n\u003ctd\u003e40.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e38.6\u003c\/td\u003e\n\u003ctd\u003e31.5\u003c\/td\u003e\n\u003ctd\u003e41.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e40.2\u003c\/td\u003e\n\u003ctd\u003e33.1\u003c\/td\u003e\n\u003ctd\u003e41.7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e41.7\u003c\/td\u003e\n\u003ctd\u003e34.6\u003c\/td\u003e\n\u003ctd\u003e42.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e43.3\u003c\/td\u003e\n\u003ctd\u003e36.2\u003c\/td\u003e\n\u003ctd\u003e42.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Ella 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