{"title":"Summer dresses","description":"\u003ch2 style=\"text-align: center;\"\u003eWE’RE MOVING TO BYRON BAY\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter many wonderful years on the Gold Coast, we’re packing everything up and moving our boutique to Byron Bay.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIt’s a new town and a fresh start, with the same feeling you already know: pieces that feel comfortable, fall beautifully, and help you feel like yourself.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo celebrate this next chapter — and to help as many pieces as possible find a new home before we reopen — enjoy a little extra when you choose more than one piece:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e10% extra off 2 items\u003cbr\u003e15% extra off 3 items\u003cbr\u003e20% extra off 4 or more items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eYour discount is applied automatically at checkout, so there’s no code to keep track of.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTake your time and choose what feels right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOnce an item from this collection is gone, it won’t be back at this price.\u003c\/p\u003e","products":[{"product_id":"edna-striped-summer-dress","title":"Edna | Striped Summer Dress","description":"\u003cp\u003eMade with care, worn with confidence — Edna is a dress known for classic sophistication and a midi length. Expect a relaxed fit that flatters and forgives in equal measure. There's a versatility to the design that means you'll come back to it often. 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A lightweight fabric keeps the look polished without weighing you down. Style it for casual outings, then carry it through evening occasions without missing a beat. The piece leans into a boho-inspired charm you can wear in your everyday life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCut to move with you:\u003c\/strong\u003e A relaxed fit lets you sit, walk, and reach without ever feeling restricted.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA flattering neckline:\u003c\/strong\u003e The V-neckline draws the eye gently and frames the face well.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuiet wardrobe upgrade:\u003c\/strong\u003e A small refresh that subtly raises the bar of your everyday look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a boho-inspired charm running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaxi cut, easy to style:\u003c\/strong\u003e A maxi length keeps it versatile across the 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Hard to overstate how often you'll reach for it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEye-catching but wearable:\u003c\/strong\u003e The floral print adds personality without becoming the only thing you see.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable through long days:\u003c\/strong\u003e The breathable knit keeps you cool and comfortable when temperatures climb.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable through the arms:\u003c\/strong\u003e Flutter sleeves move easily and add a soft, feminine feel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle that reads confident:\u003c\/strong\u003e There's a classic sophistication running through it that always reads put-together.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCut to move with you:\u003c\/strong\u003e A tailored fit lets you sit, walk, and reach without ever 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temperatures climb.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"Blue \/ AU 8-10 (S)","offer_id":53883737735515,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 12 (M)","offer_id":53883737768283,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 14 (L)","offer_id":53883737801051,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 16 (XL)","offer_id":53883737833819,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 18-20 (2XL)","offer_id":53883737866587,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ AU 22-24 (3XL)","offer_id":53883737899355,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 8-10 (S)","offer_id":53883737932123,"sku":null,"price":64.99,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ AU 12 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days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eLength 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