{"product_id":"helena-floral-wrap-dress","title":"Helena | Floral Wrap Dress","description":"\u003cp\u003eWear-anywhere appeal meets a thoughtful design in Helena: a wrap dress shaped by a flowy silhouette and a floral print. It sits with a flowy silhouette that feels easy from morning to evening. There's a versatility to the design that means you'll come back to it often.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBelt where it counts:\u003c\/strong\u003e Including belt brings a finished, considered feel to the silhouette.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDetail where it matters:\u003c\/strong\u003e The V-neckline adds quiet drama, while balloon sleeves keep things easy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA clear sense of classic sophistication:\u003c\/strong\u003e The whole piece leans into classic sophistication in a way that feels current and grounded.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA premium feel:\u003c\/strong\u003e There's a clear quality to the soft, breathable fabric — you can feel the difference.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDistinctive without trying too hard:\u003c\/strong\u003e A floral print gives it character that reads as confident, not loud.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ella Byron Bay","offers":[{"title":"AU 8-10 (S)","offer_id":53884944122203,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"AU 12 (M)","offer_id":53884944154971,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"AU 14 (L)","offer_id":53884944187739,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true},{"title":"AU 16 (XL)","offer_id":53884944220507,"sku":null,"price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6840\/9947\/files\/3_688a8d6d-8a06-47af-9c9b-75a2c2891d32-Photoroom-Photoroom.jpg?v=1787734756","url":"https:\/\/ellabyronbay.com\/products\/helena-floral-wrap-dress","provider":"Ella Byron Bay","version":"1.0","type":"link"}