Alana | Button Flow Maxi Dress
Alana | Button Flow Maxi Dress
Free shipping with Australia Post
30-day money-back guarantee
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Wear-anywhere appeal meets a thoughtful design in Alana: a maxi dress shaped by a V-neckline with sleeveless cut and a flowy silhouette. You'll notice the flowy silhouette the moment you slip it on — comfortable, never clinging. From casual outings to warm-weather days, it slots into your rotation without effort. Small touches like buttons are what take it from basic to memorable.
Benefits:
- Wears as good as it looks: The flowy silhouette balances polish and ease — no compromise on either.
- Breathable through long days: The soft, breathable fabric keeps you cool and comfortable when temperatures climb.
- From morning to evening: It moves between casual outings and warm-weather days without changing a thing.
- Buttons where it counts: Including buttons brings a finished, considered feel to the silhouette.
- A flattering maxi length: The maxi cut hits at a flattering point and styles easily with flats or heels.
SHIPPING
We ship all orders with Australia Post.
Orders are processed within 1 to 5 business days and typically arrive within 7 to 12 business days – always at no extra cost.
You'll receive tracking by email as soon as your order is on its way.
RETURNS
If your order doesn't live up to your expectations, you can return it within 30 days of receipt.
Just contact our customer service before sending the item back and let us know the reason – it helps us handle your return smoothly.
WHAT OUR CUSTOMERS SAY
I'll be honest, a store I'd never heard of had me expecting the worst. I was wrong. The order arrived quickly, the quality is lovely and everything matched the description. I was almost ashamed I ever doubted.
With prices this low, you'd think the clothes would be cheap and boring. They're not. Everything I've ordered feels well-made and looks more expensive than what I paid. I've already shopped twice.
After menopause I don't want anything that pinches or clings. This sits loosely in exactly the right places and moves with me instead of squeezing. It's the first garment in ages I forget I'm even wearing.
My only worry was what happens if something doesn't fit. I sent back a sweater and the money arrived without any fuss. No discussions, no chasing for answers. It's rarely that easy.
What won me over was the service. I emailed a question expecting nothing, but a real person replied the same day and couldn't have been kinder. You don't always get that these days.
I carry a little extra and I've grown tired of clothes that remind me of it all day. These do the opposite. I feel like myself again, comfortable and a little dressed up without it feeling forced.
I first ordered one for myself and then two more as gifts. Works just as well for everyday wear as when I want to dress up a little more. The quality holds up wash after wash, and that's what I care about.
We're moving to Byron Bay. Everything must go.
When we opened Ella Byron Bay, we had one simple dream: to create a place where every woman feels seen, comfortable and completely at home in her clothes.
Now we're moving the shop from the Gold Coast to Byron Bay. A bigger, brighter space awaits, with room for new collections and for garments that fit beautifully and move with you, instead of pinching or clinging.
But we don't want to bring the old stock into the new shop. Everything left from the Gold Coast must go, to make room for what comes next.
That's why we're opening our moving sale with up to 70% off the entire stock. When the garments are gone, they're gone — and then a new chapter begins in Byron Bay.
We look forward to welcoming you, soon from Byron Bay.
FREQUENTLY ASKED QUESTIONS
Yes — we offer free shipping on all orders.
Once your order has shipped, you'll receive an email with a tracking link. You can also follow it on our order tracking page.
Not quite satisfied? You have 30 days to return your order for a full refund. We keep the process simple and hassle-free.
Orders are processed within 1-5 business days. After dispatch, delivery typically takes 7-12 business days, depending on where you live.
Our garments fit true to size. Check the size chart on each product page to find your perfect fit.
Have a question or want styling advice? Email us and we'll reply within 24-48 hours.
info@ellabyronbay.com